What the country is searching for

Which costumes America is actually looking up right now, and which ones we have a DIY guide for.

#	Costume search	4-week change	Our guide
1	witch costume	+239%	Emerald Witch
2	lorax costume	+111%	Fuzzy Monster (adjacent)
3	superman costume	+125%	Superhero Family (adjacent)
4	nightwing costume	+143%	Superhero Family (adjacent)
5	ghost costume	+180%	Classic Ghost
6	donnie darko costume	+200%	No guide yet
7	supergirl costume	+167%	Superhero Family (adjacent)
8	glinda costume	+133%	Good Witch, Bad Witch
9	elphaba costume	+400%	Emerald Witch (adjacent)
10	silent hill nurse costume	+100%	Zombie Coworker (adjacent)
11	wednesday costume	+100%	Deadpan Diva (adjacent)
12	hamilton costume	+100%	No guide yet
13	toothless costume	+100%	Dragon Rider Duo (adjacent)
14	rumi costume	+0%	Pop Star Demon Huntresses
15	labubu costume	n/a	Pocket Plush Monster (adjacent)
16	pyramid head costume	+0%	No guide yet

Source: Pinterest Trends, United States searches, week ending Oct 6, 2026. This is national search interest, not our own site traffic (our audience is small, and we do not present it as a trend).

How to read this

Interest is Pinterest's normalized search-interest index for the week (their scale, not raw search counts). Bars are relative to this week's leader.
4-week change compares this week to four weeks earlier. Most are climbing into Halloween.
Our guide links to one of our 169 real costume guides when the search matches. No guide yet is an honest gap, and the list doubles as our build backlog. Adjacent matches are labeled as adjacent.
Pinterest's audience skews toward planners and DIY crafters, so treat this as what craft-minded America is searching, not all of America.
What is missing: Pinterest returned no data for vampire costume, pirate costume this week (below their reporting threshold or filtered vocabulary). We log the gaps instead of hiding them.

Can’t decide? Pick my costume: the 2-minute quiz that picks your top 3.

Also: Google's Frightgeist

Google publishes its own costume-search ranking each October at frightgeist.google. The 2026 edition came out on Oct 14, 2026.

Frightgeist 2026: top trending costumes

This is Google's trending ranking, the fastest-rising costume searches. Trending is a different metric from most-searched overall.

Buddy the Unicorn
NeeDoh
Nikki (Obsession)
Agamemnon (The Odyssey)
Lily Love Braids (Poppy Playtime)
Oliver Tree
Verity (Minecraft)
Carl (Dungeon Crawler Carl)
Disco Scooby Doo
Hazel Hook (Descendants)

Source: Google Frightgeist 2026.

Frightgeist 2025: last year's top 10

Rumi (KPop Demon Hunters)
Zoey (KPop Demon Hunters)
Mira (KPop Demon Hunters)
Jinu (KPop Demon Hunters)
Baby Saja (KPop Demon Hunters)
Chicken Jockey (Minecraft)
Labubu
Derpy the Tiger (KPop Demon Hunters)
Elphaba (Wicked)
The Lorax

Source: Google Frightgeist 2025.

Questions, answered

Q1. Where does this costume trend data come from?

Pinterest Trends, the public search-trend tool at trends.pinterest.com. We pull weekly United States search interest for costume terms and rank them by Pinterest's interest index.

Q2. Is this your own website's traffic?

No. This is national search interest from Pinterest Trends, not visits to pickmycostume.com. Our own audience is small, and we do not present our traffic as a trend.

Q3. What does the interest number mean?

It is Pinterest's normalized search-interest index for the week, on their own scale. It is not a raw count of searches. Bars are relative to the week's leader, and the 4-week change compares to four weeks earlier.

Q4. Why is a popular costume missing from the list?

Two reasons. Pinterest's search vocabulary drops some terms entirely when they fall below its reporting threshold, and those gaps are listed above. Separately, Pinterest's audience skews toward planners and DIY crafters, so this reads as what craft-minded America is searching, not all of America. Google's annual Frightgeist ranking covers Google searches and is linked below.

Q5. How often is this updated?

Weekly, from the latest complete week.